Accessibility, language and familiarity: Understanding challenges, research approaches and key takeaways

Confidentiality agreements are central to user experience research. In this article, I don't discuss products I researched. I also don't disclose the names of the companies I worked with. Instead, I describe challenges I've learned conducting user experience research in the TV/video-streaming industry.   This article is for anyone looking for information and instructions on design research pertaining to the TV/video-streaming industry.*This article is part of my teaching series; it's a lengthier read than my other pieces (grab a cup of something).

UX Research

2018 - 2019 Research

NOTE: Sections of this article are from my independent 2018-2019 research paper entitled: "Trends in Interactive Video Game Streaming: Exploring Google’s Project Stream". Contact me for the full research paper :)*This article is part of my teaching series; it's a lengthier read than my other pieces (grab a cup of something).


Advances in processing power technology have made possible videogame streaming services. Today, gamers have the flexibility to play videogames online without the use of gaming hardware. The pay-to-play subscription business model challenges the traditional gaming business model (based on fixed prices) and has attracted powerful industry contenders. In…


Below are my favorite lines from “The Hobbit” (may they spark in you some wonder…)

He was as noble and as fair in face as an elf-lord, as strong as a warrior, as wise as a wizard, as venerable as a king of dwarves, and as kind as summer.

The nights were comfortless and chill, and they did not dare to sing or talk too loud, for the echoes were uncanny, and the silence seemed to dislike being broken — except by the noise of water and the wail of wind and the crack of stone.

But the ancient race…

User Experience Research

Advice to up & coming UX researchers

In my experience, product and executive teams want to push for user-driven designs and business decisions, however, in practice, it is challenging to implement. In a 2017 User Testing report, “81% of the executives surveyed said user research helps make their company more efficient. A further 86% said that user research improves the condition of their products and services.”

In this article, I discuss three topics that have the potential (when approached incorrectly) to undermine your efforts integrating user experience research into an existing design-process. These topics are:

  1. Research-related disruption
  2. Resistance to change &
  3. The importance of resourcefulness

1. Expect to bring about disruption.

Yes, you might enter an existing work process not quite ready for a user experience researcher.

You might…

Hajer Al Homedawy

Researcher | | Youtube: UX Psych Lab | Webpage:

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